Sunday, June 17, 2007

Their future "news"

What's considered "news" on Channel 10 TV is a sort of variable feast - their evening news sessions are regularly used to promote so-called news items that are to appear in the future.
On one Friday evening recently they spent more than a minute promoting a report due "next week."
It's all a bit sad, really.
Not that Channel 10 is the only commercial TV network that treats its viewers as though we're idiots, and has such a woeful understanding of our language. The industry has become so commercially competitive, lately, that cross promotion of station "celebrities" and program features seems to invade every one of the live shows. It all adds noticeably to the concentration of commercials that, more often than not, take up more time than the programmed entertainment.
Things are so bad that more people are turning to ABC TV at night - only to find that the over-abundance of over-indulgent promo's isn't a big improvement on the commercials!
SBS used to be noticeably better on the promotion "ad-n-blurb" front, but they've gone much more commercial lately and, anyway, I just can't get used to those European films and sub-titles and - I rapidly got sick of a certain German Shepherd.
PS: I've solved my problem.
Tomorrow I'm going to buy a TV recorder, and everything I want to watch I'll record and watch later - using fast-forward during the breaks. Well, perhaps I should watch the news sessions "live" but - only on the ABC. In the meantime, I'll listen to the radio (ABC of course) and to a lot more CDs!

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