Newspaper production companies spend millions in making their products look good. They (the big ones, anyway) have whole departments devoted to the graphic arts, have highly trained layout specialists to make the news (and of course the advertisements) attract our attention.
Through the stages from cutting down the first tree to printing , on incredibly complicated machines, I'm aware of the time that's spent on quality.
Why, then, do they let their home delivery contractors waste all that effort by rolling the papers in film plastic?
They spend ages setting up their presses so your paper is folded right in the centre of the gutter - and then the rolling machine moves the fold to a half-inch into the adjacent text. Then they mummify the "Daily Bugle" in clingy film that leaves me angry every morning, because the porridge is generally cold before I find the edge that lets me access my news.
Isn't it amazing how a relatively minor detail can defeat a noble cause?
Have you noticed how Internet news service have improved?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment